Rainbow Blossom Natural Food Markets

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Summer Auerbach, owner of Rainbow Natural Foods, was named Entrepreneur of the Year by the Louisville chapter of the National Association of Women Business Owners (NAWBO) on Thursday.

Rainbow Blossom Natural Food Markets

As the owner of five retail stores specializing in locally grown organic and healthy foods, Auerbach joins the ranks of other women business leaders at the Louisville-based company of more than 50 employees. They include Kim Wycliffe, head of Kentuckiana Nursing Services in 2015, Diane B. Medley of Mountjoy Chilton Medley LLP, accounting firm, in 2014, and Sueanna Masterson of Masterson’s Catering in 2013.

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Announced at the Mellwood Arts Center, the EPIC Awards recognize “excellence as a business woman” for great initiative and innovation in business issues, along with key citizens and community development.

Auerbach’s parents, Rob and Pumpkin Auerbach, created Rainbow Flowers in 1977 with a social commitment called The Rainbow Way to cook food free of preservatives, synthetics, colors and artificial flavors.

Auerbach took over the leadership role in 2004 when competition from a national supermarket chain threatened the business because of his father’s life-threatening illness.

With more than 90 employees, Rainbow Flowers promotes small businesses through the Sunday Farmers Market at its Lexington Road store in St. Louis. Matthews sources produce from hundreds of farmers and small businesses and works with chefs, yoga instructors, acupuncturists and lifestyle coaches. in Springhurst, now known as Rainbow Blossom Wellness Center.

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Auerbach is vice president of the Louisville Independent Business Alliance (L.I.B.A.), a local business group known for its outspokenness, in addition to leading Rainbows in a growing retail market with a strong focus on food and health. “.

Auerbach, 34, is also president of Slow Food Bluegrass, the Kentucky-based nonprofit subsidiary of Slow Food, a global movement that “combines the joy of food with a commitment to community and the environment.”

In addition, she and her husband, Brandon Coan, co-chair the Capital Campaign for Louisville Public Media, a nonprofit radio network that includes WFPL, WFPK WUOL’s regional affiliate, and the Kentucky Center for Investigative Reporting. .

“These are my main projects at this point,” Auerbach said, adding that his new role at LIBA is the stepping down of the board chair of the past eight years.

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“It was a great honor and a humbling experience,” Auerbach said of the award. Diversify what we do, introduce new programs, and continue to impact people and small businesses with our Ambassadors of Charity program. And many of our trade programs to help people transition to wellness and complete their wellness journey.

“When you put it down on paper, we do a lot more than just sell food,” he added.

Auerbach co-hosts the Mighty Fine Farm & Food podcast on iTunes, exploring the growing interest in sustainable, healthy and environmentally friendly foods with Steve Paradis, owner of Fresh Start Growers Supply, Ivor Chodkowski of Field Day Family Farm, and Jere is Downs, food writer.

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