What Are Social Media Management Tools

What Are Social Media Management Tools

What Are Social Media Management Tools – From creating and publishing content to analysis and reporting, it can be overwhelming to think about all the jobs social media marketers have to do every day.

Fortunately, there are many social media management tools available to help you. These tools can streamline your workflow, help you save time, and even ensure your content reaches the right audience at the right time.

What Are Social Media Management Tools

With so many great social media management tools out there, we thought it would be great to showcase the top 21 to help you choose the best one for your business. The list is divided into two parts:

Best Free Social Media Management Tools For Business

The difference is mostly based on price and is unclear. If you’re a small or medium-sized business, a tool from another list may be right for you, and vice versa.

The tools are arranged in no particular order and are all excellent in their own unique way. If you like a tool and I haven’t mentioned it, feel free to call it out in the comments section to help others understand more about this particular tool.

To make it easier for you to compare tools, I’ve created a spreadsheet with the following information for each social media management tool:

Price: Forever free plan. Paid plans start at $6 per month per channel with a 14-day free trial.

Social Media Management Platform Tools For Businesses Of All Sizes

Description: It’s an intuitive and streamlined social media management platform that small businesses and individuals rely on to help drive meaningful social media engagement and results.

We have a suite of products that support publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully evaluated and heavily refined to help marketers and social media teams work more effectively and efficiently.

Unique value: What we’ve heard from our customers is how clean and intuitive our tools are, how friendly and timely our customer service is, and how helpful our content is.

Once you’ve researched all your options and decided which one might be right for your needs, we’d love to try it out to see what difference it can make to your social media management.

Top Social Media Management Tools For Small Business

Description: Perhaps the largest social media management tool, Hootsuite is used by over 18 million people and 800 Fortune 1000 companies. There’s a good reason for its success: it’s an all-in-one platform that allows you to curate and schedule content. , measure your social ROI, run social media ads and more.

Unique Value: Because it’s a complete platform, there are many things people love about Hootsuite: being able to monitor multiple accounts and keywords, connecting to 35+ social networks, and bulk social media posts to program them.

Description: Like Hootsuite, Sprout Social combines multiple social media tools into one platform – from social media scheduling to tracking and reporting.

Sprout Social is one of the few social media management tools that offers customer relationship management (CRM) features. A complete profile of your customers helps you serve them better and build stronger relationships with them.

Top 5 Free Social Media Management Tools

Unique value: The most common compliment I hear about Sprout Social is its excellent reporting. Many social media managers thought the reports were so amazing and beautiful that they would download them and send them to their managers or clients without editing.

Description: Like the social media management platforms mentioned above, Agora Pulse is an all-in-one social media platform with scheduling, response and reporting features.

Unique Value: Unlike the rest, Agora Pulse has some unique features like competitor analysis and Facebook competition apps at a very reasonable price.

Description: Sandible is a social media management tool designed specifically for agencies with multiple clients. In addition to most of the features offered by social media management tools, Sandible allows you to customize your dashboard according to your brand to attract new customers.

The 14 Best Social Media Management Tools For Online Businesses (2023)

Unique Value: Sanible has some impressive integrations, including the Canva graphics editor, royalty-free image search, and YouTube search. It also offers some automation for those looking to save time on repetitive tasks.

Description: Like most social media management tools, eClincher lets you schedule and publish posts, respond to social messages, and analyze your social media performance.

Unique Value: What sets eClincher apart from other tools is that it allows you to automatically publish with smart queues and RSS feeds, has a media library for your images, and allows you to find social media influencers.

Description: I like how SocialPilot fits social media management tools (like scheduling and analytics, but not monitoring) into one simple dashboard.

Our Full Fledged Social Media Management Tool That We Built For You

It is offered at a very reasonable price. With the client management feature, I think it is ideal for agencies dealing with multiple clients.

Unique value: Social Pilot curates and recommends content from various industries (such as tech, education, and health and wellness), which is great if you want to easily find relevant content.

Description: CoSchedule makes a simple promise: It has the best marketing calendar. This is reflected in the price, which is free for basic calendar access; Users who want more features should talk to the sales team. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events and tasks.

Unique value: CoSchedule is ideal for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place. Its ReQueue feature helps you automatically find the best time to post and fill your social media schedule with your best posts.

Top Social Media Management Tools

Description: MavSocial is a social media management tool that focuses on visual content. For higher priced plans, you can also manage your Facebook ads with MavSocial.

Unique Value: In addition to the usual features (such as scheduling, tracking, and reporting), MavSocial has a digital library where you can manage, access, and edit your media content for your social media posts, and a search engine. Where you can browse millions. Stock photos.

Description: Crowdfire has been adding new features over the years. In addition to scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggest articles to share.

Unique value: Crowdfire sets itself apart from most social media management tools because it lets you connect your blogs, YouTube channels, and online stores and will create social media posts for every update you have on your site.

Top 14 Social Media Management Tools For 2021

Description: SocialBee is a social media management tool that promises you more leads with less effort. Its core functionality allows its users to add, organize, and share content across (and even integrate with) multiple social channels from one place.

Unique value: One of SocialB’s most popular features is its ability to recycle evergreen content and keep it current through subsequent changes. You can use SocialBee to post consistently and get a perfectly balanced mix of content in each category. Additionally, the quality of support is another valuable asset of SocialBee.

Description: Post Planner aims to help social media marketers with three main tasks: finding quality content, planning a perfect posting schedule, and posting consistently. It curates and rates content recommendations and lets you create content-based programming (more on that below).

Unique Value: With a search tool, Job Planner makes it incredibly easy to find content that has proven engagement. Also, instead of just selecting a time slot in your schedule (to create your sharing plan), you can select a content type for each time slot and Job Planner will fill the slot with the content you select accordingly. (You can also schedule posts outside of this plan.)

The 20 Best Social Media Management Tools For Businesses

Description: Tailwind is a social media management tool for Pinterest and Instagram. In addition to helping you schedule posts, monitor conversations, and measure results, Tailwind offers recommendations to improve your Pinterest and Instagram performance.

Unique value: Tailwind is ideal for Pinterest and Instagram marketers as it offers features specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.

Description: Unlike most social media management tools, the latter focuses primarily on Instagram (although you can also connect your Pinterest, Facebook, and Twitter profiles).

Unique value: Another strength is its visual content calendar, where you can easily drag and drop images to schedule. It also has a free link tool that you can use on your Instagram profile to link to a marketable Instagram feed or various websites and blog posts.

Free Social Media Management Tools You Can’t Skip In 2023

If none of the tools above fit your social media strategy, you may need something more comprehensive.

(Most of these tools don’t list their prices on their websites, but they do offer free demos to see how the tool can help you.)

Social Connect is part of Sprinkler’s suite of products to help businesses connect and serve their customers across any channel. It enables business teams to collaborate effectively and connect, listen and engage with their customers in over 25 social ways. There is no pricing page, but you can request a demo on their website.

Octopost is a social media management platform that serves B2B marketers to generate leads through social media and measure the business value of their social media efforts. From social networks

Best Social Media Management Tools (2023 List Update)

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