Online Digital Marketing Degree Programs – When running a small business marketing strategy, you need to master a list of skills, including creating content, managing an advertising budget, and designing eye-catching graphics.
But marketing best practices are constantly evolving – like the growing demand for email personalization or the rise of video content. TikTok, in particular, is changing the way we market products and is becoming the most visited domain in 2021. To keep up with everything, you need to update your skills from time to time.
Online Digital Marketing Degree Programs
Fortunately, you don’t have to spend a fortune to get a world-class education in digital marketing best practices. We’ve compiled a list of the best (and free) email marketing, social media, SEO, paid search, analytics, and graphic design courses. It even beats skill, so you can become a marketing expert in no time.
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Let’s start with some basic marketing courses that every small business owner or marketing professional needs. These courses give you an overview of digital marketing, including topics such as Google advertising and email marketing best practices.
This 26-unit course is for anyone new to marketing who wants to master the basics—including how to build an online presence, find your audience, and use digital advertising to increase sales. They are trained by Google instructors and use real examples of successful marketing strategies in practice.
You get an introduction to a range of free Google tools, such as Google My Business, Google Ads and Google Analytics. If you pass the final exam, you will receive a certificate that you can put on your LinkedIn profile or on your CV to prove your marketing experience.
If you want to get started with Google Ads but don’t know where to start, these courses are for you.
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Google now offers six free courses — each with a certificate option — to master its various advertising tools. For example, if you know that you want customers to find your business through ads on the first page of Google, you will want to take a course in Google Search Ads.
In addition, each course includes an optional certification exam. If you are successful, you can put your certificate on your LinkedIn profile and resume.
This video series is perfect for anyone who wants to learn the basics of internet marketing in their spare time. No registration is required and you can watch all seven movies whenever you want.
While not a social media “class” in the traditional sense (it’s a series of YouTube videos), Webinar Week covers everything from content preparation and social media analysis to getting your content featured in Facebook’s News Feed.
The History And Evolution Of Digital Marketing [updated]
When Facebook changed its name to Meta, they launched a series of professional development courses designed to help small business owners learn marketing best practices.
Meta offers over a dozen courses, all related to understanding your audience and telling your business story online.
After successfully completing each introductory course, you can choose from eight different certification exams to prove your marketing mastery. If you are successful, you can put your certificate on your CV or LinkedIn profile.
PPC University is a completely free online educational resource created by WordStream to help marketers and business owners build PPC and digital marketing skills.
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The format comes in three sets of training plans that offer lessons for beginners to advanced users, with additional modules on social advertising.
You also get access to a number of webinars and white papers to improve your digital marketing expertise, and best of all, it’s all mobile-friendly, so you can learn on the go when you have the time.
This course is perfect for social media managers and marketers who want to put the “science” behind their content marketing approach.
Taught by University of Pennsylvania professor and best-selling author Jonah Berger, this free online marketing course helps answer the riddle of why some ideas and products are popular and why others aren’t.
Become A Digital Marketer
You’ll begin to understand why things go viral in the first place and how you can use these lessons to create viral content online. You will then move on to spread your new and creative ideas through social media and other digital marketing channels.
Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. Perfect for those on the go, this is a highly tactical 25-minute course to develop basic email marketing principles you may already know.
By the end of this email marketing course, you will have a solid understanding of how to create engaging email marketing campaigns and how to improve your strategy to increase business profits.
This class is part of a paid subscription, but Skillshare offers a free month for all new signups, so you can absorb the knowledge from this course before your free trial ends.
Digital Marketing: What It Is And How To Get Started
This marketing course is ideal for marketers who want to understand where the marketing landscape is today and how they can take advantage of new age strategies to attract customers. And for those who want to continue learning, this course is part of a larger digital marketing and MBA program at the University of Illinois.
Marketing in a Digital World is one of the most popular free marketing courses on Coursera – with over 500,000 students enrolled and a 98% acceptance rate to date. Taught by a University of Illinois professor, this class focuses on transforming digital-first marketing strategies and tactics—specifically, how technology puts the power of marketing in the hands of the consumer.
HubSpot’s Inbound Marketing Certificate is perfect for anyone who wants to learn the basics of inbound marketing. The certificate consists of 6 different lessons and 2 hours of teaching materials in video and text format.
You’ll learn all about the basics of inbound marketing or creating valuable content that resonates with your ideal customer. This course will teach you how to grow your business using the flywheel model and how to develop buyer personas. Plus, you’ll be HubSpot certified after completing tutorials and tests!
Is A Marketing Degree Worth It?
There are approximately 3.96 billion social media users across all platforms. And 65% of consumers have made a purchase via social media. Stay current on social media best practices with these free courses. It’s the best way to grow your audience – and potential customer base – quickly.
This webinar is for anyone who wants to build a simple social media strategy on any platform, whether it’s Instagram, Facebook, TikTok or Twitter.
This is Skillshare’s first social media marketing strategy chapter! This 45-minute course will help you create a powerful social media strategy to connect with your audience and increase sales.
Bonus: Register for this course and get 2 months free from Skillshare – no commitment required: www.skl.sh/
What Is The Importance Of Marketing For Business?
This introductory course is perfect for anyone looking to tap into the potential of paid social advertising. By the end, you’ll be ready to run your first social ad campaign—connecting with customers, turning opinions into actions, and creating impact for long-term commercial success.
This course will cover everything marketers and small businesses need to know to succeed in social media advertising.
This category, like most Skillshare categories, is part of a paid subscription. Fortunately, Skillshare offers a free month for all new signups.
Meta designed this course specifically for beginners who want to build a content strategy for Instagram. This course is especially useful for anyone who is new to Instagram and wants to understand its many features, such as Instagram Stories, Reels and Live.
Marketing Courses [2022]
Meta uses real-world examples to teach students how to develop branded content. They’ve also included a module for writing catchy captions, so you can make sure you’re using hashtags, mentions and location tags correctly.
“What is social?” is an open online course (MOOC) for business owners, managers and marketers who want to dramatically improve their ability to develop their social media strategy using effective and proven methods. In short, this is a really good, action-oriented introduction to social media.
The exciting part of this hands-on class is that not only will you hear about ways to develop your professional self using social media, but you’ll actually do it! “What is social?” This is the first in a six-course major offered by Northwestern University. Note that only this course is free – the entire course is part of a paid program.
Whether you’re new to social media or a seasoned veteran, this course has social monitoring insights for people of all skill levels.
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This free social media class shows you how to monitor your online audience and customers with detailed examples of monitoring in action. It will also give you an overview of different social media monitoring tools and strategies to apply what you learn.
The Business of Social Media is for business owners, marketers and social media managers who want to connect social media with real business growth goals. In other words, those who want to generate real and measurable value from their social media strategy.
Rather than focusing on creating content, this chapter focuses on how to do it
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