Google Digital Marketing Certification Review – If you’re interested in starting a career in the in-demand areas of digital marketing and e-commerce and don’t have experience or a college degree, Google’s Digital Marketing and E-Commerce Professional Certification is a good place to start.
Released in May 2022, this Google Career Certificate will give you the skills you need for an entry-level job in digital marketing or e-commerce. In 6 months (or less) you will learn how to design and execute digital marketing campaigns using popular channels such as search, social media networks and email marketing.
Google Digital Marketing Certification Review
In this overview you will learn everything you need to know about the Google Digital Marketing & E-Commerce Professional Certification. Reviewed by an expert digital marketer and trainer with over 15 years of industry experience.
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By the end of this review, you’ll know what it takes to become a Google Certified Digital Marketing Professional and why the Google Digital Marketing Certification is worth the time and effort.
Brought to you by Google, this is one of the best entry-level digital marketing degrees to build job-ready skills. In just six months (or less), you can earn an accredited degree and start digital marketing or e-commerce with no prior experience. The training includes 7 courses that cover the most important tasks that a digital marketing professional needs to do on a daily basis. It is a practical course with easy-to-follow lessons and a well-defined structure.
Google’s Digital Marketing & E-Commerce Professional Certificate is Google’s entry-level certificate designed to help individuals enter digital marketing and e-commerce without prior experience or certification.
The certificate includes 7 courses created by Google marketing experts and offered by Coursera. All courses can be pursued 100% online.
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The certification provided is recognized by the American Association of Advertising Agencies (4As) and the American Advertising Federation (AAF).
Anyone who wants to know how digital marketing and e-commerce works can take courses and get certified. After completing your degree, you can apply for various digital marketing jobs including:
It is a comprehensive course covering various aspects of digital marketing and e-commerce. During the course you will learn how to:
Plus, you’ll learn how to use popular digital marketing tools like Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.
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The total time to complete the Google Digital Marketing & E-Commerce Professional Certificate is 152 hours. If you allocate 25 study hours per month, you can complete all the courses in 6 months.
The total cost to earn the Google Digital Marketing & E-Commerce Professional Certification is $234. Coursera is offered by Coursera, with a subscription costing $39 per month. It takes an average of 6 months (6 x $39) for students to complete the course and receive the certificate.
To earn Google certification, you must successfully complete all seven courses in the series.
This is the first course on your path to becoming a Google Digital Marketing Professional. This is an introductory course for beginners. It begins with an overview of digital marketing and e-commerce and elaborates on the topics covered in the rest of the course.
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You’ll also meet the course leaders, all of whom are marketing professionals working in various roles at Google.
The required investment time to complete this course is 19 hours. To receive a certificate of completion, you must pass 4 graded questions (50 each).
If you already have experience in online marketing and e-commerce and are willing to study for a few hours a day, you can complete this course in a week. The topics cover the basics and you don’t need to spend more time finding materials and tests.
The second course, Attracting and Engaging Digital Marketing Clients is the most interesting course in the series as it touches on SEO, one of the most effective digital marketing channels.
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While many in the industry previously thought that taking this course would make you a certified Google SEO expert, this is not the case. Google does not provide official SEO certification and this course alone will not make you an SEO expert. This is a basic course covering the basics of SEO.
If you’re a beginner, you’ll find a lot of value in this course because it will help you understand how SEO works and why it’s important, but if you already have a basic understanding of SEO, this course won’t be much. usable.
There are other SEO certifications in the market that effectively cover both basic and advanced concepts.
The total time required to complete this course is 22 hours. To receive a certificate of completion, you must complete 4 quizzes.
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For Aspirants: Dealing with Online Customers is the third course of the Google Digital Marketing & E-Commerce Certificate. It covers social media marketing which is a popular marketing channel.
In this lesson, you will learn about the importance of social media networks in building a brand and how to effectively use social media to find and engage with potential customers.
This is a hands-on course with lots of examples, case studies and guides on how to use different tools like Canva to design social media posts.
In week 5 you will learn about paid advertising on social media. While it mentions Facebook in the reading material, it does not go into detail about Facebook advertising. That’s a disadvantage, because in real life, Facebook and Instagram ads are part of every social media campaign.
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However, this is the best course for beginners in social media. In the end, students will have a better understanding of how to use social media for business purposes. If you want to strengthen your Facebook marketing skills, you can continue training with a dedicated Facebook advertising course.
You will need approximately 26 hours to complete this course. The graded assessment consists of 5 questions and tasks such as creating a Twitter profile for business use.
The fourth course is about email marketing. Despite what some people think, email marketing is not dead, but it is the best way to increase conversions for any business.
The lessons cover key email marketing concepts and help you build the work-ready skills you need to work as an email marketing expert. You will learn how to choose an email marketing platform and how to design, execute and monitor email marketing campaigns.
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Overall, this is a comprehensive course for anyone who wants to learn email marketing. It is suitable for beginners and people who want to improve their email marketing skills.
The total time to complete the Google Email Marketing course is 24 hours. Here is a detailed description of the lessons:
The 5th Google Digital Marketing Certificate course is all about data analytics. Digital marketers must know how to collect and analyze data from various sources and present their results in a meaningful way.
The best thing about this course is that it covers all the theoretical steps of marketing analysis. This is very helpful for beginners as it helps them understand which KPIs are important and how to achieve them.
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On the other hand, to get full experience with some tools, you have to go through additional reading material.
For example, the course covers Google Ads reports, but doesn’t go into detail on how to optimize Google Ads campaigns based on the results of your analysis. They provide additional resources to achieve this, but are not part of the core course material. Students who want to become experts in Google Ads can get official Google Ads certification or get third-party Google Ads training.
The total time investment for the Marketing Analysis course is 24 hours. In addition to the videos and reading material, you must pass 4 graded questions and successfully complete all practical exercises (approximately 9 hours) to complete the course certificate.
Make Sales: Build, Launch, and Manage E-Commerce Stores is the sixth course on your educational journey to becoming a Certified Digital Marketer.
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While the rest of the courses focus on digital marketing, this is the first course to discuss e-commerce. To avoid errors, you will not receive a Google eCommerce certificate upon completion of this course, but a course completion certificate. To earn the Google Digital Marketing and E-Commerce Professional Certification, you must complete all seven courses. No Google eCommerce certification.
In this course, you will learn how to start an e-commerce business. You’ll learn how to use popular e-commerce tools, especially Shopify, to create an online store and set up your product listings.
In weeks 3 and 4, you will learn how to promote your store using Google Shopping and Google Smart Campaigns and how to optimize your store for conversions.
This is an excellent course for anyone who wants to enter the exciting world of e-commerce and start selling online.
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To successfully complete the Google eCommerce course, you should allow around 22 hours. It includes 5 hours of practical exercise.
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